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IOC and NCAA Sacrificing Dollars with Silly Policies and Partnerships
Published by J.P. Scott on June 27, 2012
Living in Omaha, Nebraska, I have had a first-hand look over the past two weeks of two of the most prestigious amateur athletic organizations on the planet: the International Olympic Committee and the NCAA.
Both organizations tout themselves as parties who care about sports and the athletes who participate in them. They both paint themselves as doing all they can to support, in many cases financially, the sports they govern.
Sadly, this is not the case.
Archaic policies and good ol' boy business partnerships are standing in the way of maximizing those efforts.
Like most years, I attended the 2012 College World Series in Omaha. Like every year, I sat and watched the game sans beer. This is a result of the NCAA's policy to ban the sale and advertisement of alcohol at all 88 of its championship events.
Let's think about that. The NCAA is stepping in to separate college and alcohol.
Whether they like it or not, those two things will always be linked. For ...
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